A results-driven Digital Marketing Specialist creating data-driven strategies, impactful campaigns, and enhanced digital experiences across B2B, Retail, FinTech and EdTech sectors.
Hello! I’m Santhana Jayashree, a results-driven Digital Marketing Specialist with 5 years of experience across B2B, Retail ,EdTech and FinTech sectors. Currently, I’m a Cross-Product Marketing Specialist at Google, managing strategic initiatives in Retail and Fintech. My passion lies in solving complex problems with creative, data-driven, and effective solutions. Throughout my career, I’ve demonstrated success in vendor/stakeholder management, campaign operations, and project execution, driving substantial revenue growth. I specialize in marketing strategy, digital marketing, and data analysis & measurement. I am proficient in tools such as Google Ads, Google Analytics, Meta Ads, Adobe Analytics, Advanced Excel, and Power BI. I am constantly learning and exploring new technologies and methodologies to stay at the forefront of digital marketing. My expertise also includes lead qualification, strategic thinking, problem-solving, effective communication, sales forecasting, market research, and website creation. I’m always eager to connect with new people and discuss exciting projects!
My Portfolio
Showcasing my professional journey dedicated to solving complex challenges and driving measurable growth. See my proven ability to translate data into action, from increasing app revenue at Google to enhancing customer success in dynamic tech environments.
App Marketing ROI
Driving App Revenue Growth (Google) Executed data-driven strategies for App advertisers (Retail, Finance, Auto), achieving 15% QoQ revenue growth. Focused on personalized outreach and refined targeting to enhance marketing alignment and ROI.
Content Strategy
Content Strategy for Google Play Store Led content strategy for Cricket Hub, significantly boosting user engagement and app discoverability on the Google Play Store. Focused on optimizing content for higher visibility and user interaction.
Go-To-Market
Global Tourism Go-to-Market Strategy Co-led the development of a go-to-market strategy for a key global tourism client at Google, resulting in an incremental revenue of $3M in Q1’25. Focused on market research and strategic planning.
Skills
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Stakeholder Management
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Data Analysis – Measurement
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Market Research
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Digital Marketing Strategy
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Sales Enablement
My Experience
Mar,2024-Present
Google
Cross-Product Marketing Specialist
I leverage my comprehensive background to drive significant business outcomes in digital marketing. My work includes managing complex campaigns, leading content strategy, orchestrating large-scale marketing events, and developing go-to-market strategies that result in substantial revenue growth. I thrive in environments that demand strategic thinking, data analysis, and effective cross-functional collaboration.
Apr,2023-Feb,2024
Cognizant Technology Services
Senior Process Executive
I gained invaluable experience in stakeholder management and optimizing performance by documenting solution playbooks and collaborating with cross-functional engineering teams. I was recognized as ‘Best Employee of the Month’ for promptly resolving critical customer issues.
Jul,2020-Feb,2023
Vedantu EdTech Pvt Ltd
Sales Consultant
I honed my client-facing and strategic thinking skills, leading 1:1 product demonstrations to 500+ potential customers with a 75% conversion rate. I also earned ‘Customer Service Excellence’ and ‘Innovation Awards’ for designing and implementing an eligibility filter in collaboration with product and curriculum teams.
Services
Lead Generation
When your company needs Quality leads.
Led 1:1 product demonstrations for 500+ potential customers, achieving a 75% conversion rate (Vedantu): Directly demonstrates your ability to generate and convert leads. Personalized outreach and refined targeting (Google): These are core lead generation tactics. Strategic initiatives across retail and finance verticals (Google): Implies targeting and lead acquisition for specific industries.
Brand Acceleration
When your company needs to accelerate brand visibility.
Collaborated with stakeholders and product teams on 3 major App Marketing events… drawing 550+ attendees(Google): Events are a powerful brand acceleration tool. Co-led the development of a go-to-market strategy for a key global tourism client, resulting in an incremental revenue of $3M (Google): Go-to-market strategies directly accelerate brand presence and market entry. Leading Content Strategy for Cricket Hub… boosting user engagement and app discoverability (Google 20% Project): Content strategy and app discoverability directly contribute to brand acceleration.
Performance Measurement
When your company needs complex data into actionable insights.
Drove 15% QoQ revenue growth… by executing data-driven strategies”(Google): Direct evidence of performance measurement leading to results. Consistent dashboard monitoring and proactive intervention (Google): Highlights continuous performance analysis. Tools: Google Ads, Google Analytics, Meta Ads, Adobe Analytics, Advanced Excel, Power BI (Skills Summary): Explicitly lists your proficiency in key measurement tools.
